Google Adsense vs Google Adwords Fuzzy? Let Me Help!

Google Adsense vs Google Adwords What's the Difference?

Google Adsense and Google Adwords, such similar terms, many people mix them up. What is the difference between Google Adsense and Google Adwords? The short answer is: Google Adsense pays you, and you pay for Google Adwords.the following comparison explains more about how the Google Adsense and Google Adwords programs work, and gives a few tips on how you can increase your profitability from each program.

Google Adsense – How it Works

Google Adsense ads are the advertisements  you see on this blog, and many other sites. The ads you see, are determined by a rather amazing algorithm which takes into account both your browsing and the content of what you are reading on the site. The ads you see may be quite different from the ones I see. Contrary to popular belief, Google Adsense is not a get-rich quick formula to the internet, but it does pay, and you can increase the amount you receive in payments by changing the look and layout of your ads, but most importantly,the number of visitors to your site. Who pays you? That's where Google Adwords comes in.

Google Adwords - How it Works

Each Google Adwords ad appearing on a site, is paid for by that advertiser. Google Adwords are an excellent form of advertising, and can outperform print advertising in many ways. For example,if you place an ad in a newspaper,your ad will appear in a certain number of newspapers. However, the paper cannot guarantee how many people will really see your ad. Google Adwords, statistics on the other hand, let you know exactly how many people saw your ad, and how many people clicked your ad to find more information. Making sure your ad appears to qualified potential customers, and turning those clicks into loyal clients, is where increasing your return on investment comes in. After countless hours of study, and work with Google Adsense, Google Analytics, and Google Adwords I have found several keys to statistically increase your return on investment with Google Adwords campaigns. A successful Google Adwords Campaign will have your ad appear before your target audience, lead qualified potential customers to your site,and have them perform an action transforming them from curious browser into loyal customer. Would you like help creating that type of campaign? Contact me today!
Suzanne
Suzanne Sholer B.A. B.Ed., is an award-winning public speaker, who uses statistical analysis to help small businesses and organizations establish a better blink, and increase their return on investment both online and off line in marketing their businesses. She has been writing for 'the net' under an alias for over 5 years A member of Toastmasters International, and International Social Media Girlfriends, she founded the Omemee Pigeon eFlyer –providing targeted synchronized online advertising for a small rural community, this innovative use of integrated Social Media networks lead to the development and expansion of ‘Our News’ a password protected international online training and development program for those wishing to develop localized social media synchronised online publications. Suzanne saves small businesses time, and helps them get found online by their target audience.

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Try Picnik - Powerful Free Photo Editing App!

With Picnik's Free Options Why Upgrade? [Review]

Update: Picnik, unfortunately was discontinued, but many of its functions are now integrated into Picasa.

Picnik has to be one of my all time favourite free apps available on the internet both for taking screenshots and working with photos. Picnik also offers a reasonably priced upgrade - only $24.95 a year,which you may want to take advantage of, but personally I've been using the free App for about 4 years,and only occasionally thought of getting the upgrade. This is a brief overview of what you can,and can't do with Picnik. Here are just a few things that this Powerful free App has allowed me to do.

Picnik Screenshots:

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Insert Automatic ‘Read More’ Jump Breaks Into Blogger Posts!

Spice Up Your Blog-Read More Thumbnail Jump Breaks [Review and Tutorial]

Update: This widget stopped working, but a solution was posted on the original article. Apparently, the script used to run the widget was moved.

If you have installed this script previously replace the javascript line 

with

http://widgets.way2blogging.org/blogger-widgets/w2b-auto-readmore-blogger.js

Blogger offers the option to add a jump break to your posts, so posts are displayed as just short summaries on the home page, with a link to read the full post below. Jump breaks in  posts have a number of great advantages including: speeding up your page load time, visitors see a selection of your posts without the need to scroll, and it gives a professional polish to your blog. Plus, since visitors have to click through to the full post, it can increase page views.  However, having to manually insert jump breaks post- by-post, can be very time consuming, and since I maintain a large number of blogs, I went searching for a time-saving solution.

Spice Up Your Blog Auto ‘Read More’ Code Advantages

Paul Crowe of Spice Up Your Blog, offers a script that automatically turns your posts into 'read more' summaries on your blog's home page with a few added extras. Here are some of the features of Paul's auto 'Read More' as used in this blog.

• Your posts automatically display as short summaries with a 'Read more' link
  
• The first image from the post will be re-sized into a thumbnail and displayed beside the summary.
  
• You can choose how much text is displayed in the summary.
  
• You can choose the size of the thumbnail.
  
• All Previous posts will also have the jump break so you don't need to go through your archive adding it.
  
• Posts will also will also appear with jump breaks on your label pages and archive pages.

Spice Up Your Blog Auto ‘Read More’ Code Disadvantages

The coding used in Paul’s Blogged Tip seems to pull a truncated feed of your post and display it, since most formatting disappears in the post summaries. This is a liveable disadvantage, but still not quite what I would like to have, and will keep looking for a tweak. 

How to Add Auto 'Read More' Post Summaries To Your Blog

Skill Level:Intermediate-Requires fiddling with HTML of your Blogger blog. If this tip is outside your comfort zone or patience level,please contact me for help implementing the code.
Here are the steps to implementing this code adapted from Spice up Your Blog:
Step 1. First,in your Blogger dashboard click Design > Edit Html > Tick The Expand Widget Templates Box
Step 2. Next,find the following piece of code in your blogs Html : (Click CTRL and F for a search bar to help find the code )
</head>
Step 3. Copy the following code and paste it Directly Above / Before </head>  Note –If you are using a mobile template, place the code before the first instance of </head>
<script type='text/javascript'> var thumbnail_mode = "no-float" ; summary_noimg = 430; summary_img = 340; img_thumb_height = 120; img_thumb_width = 120; </script> <script type='text/javascript' src='http://widgets.way2blogging.org/blogger-widgets/w2b-auto-readmore-blogger.js' ></script>
Important Code Tweaks
The code in red sets how the post summaries are displayed. If a post has an image, it will be re-sized into a thumbnail to be displayed beside the summary.If the post does not have an image, just a text summary will be displayed.
summary_ noimg= 430; --> The length of the summary if the post does not have a thumbnail. summary_img = 340; --> The length of the summary if there is an image in the post that will be converted into a thumbnail. null_thumb_height = 120; --> The height in pixels of the thumbnail. null_thumb_width = 120; --> The width in pixels of the thumbnail.
Step 4. Now,find the following piece of code in your blog's Html : (Click CTRL and F for a search bar to help find the code)
<data:post.body/>
Step 5. Then,replace <data:post.body/> With The Code Below
<b:if cond='data:blog.pageType == &quot;item&quot;'> <data:post.body/> <b:else/> <b:if cond='data:blog.pageType == &quot;static_page&quot;'> <data:post.body/> <b:else/> <div expr:id='&quot;summary&quot; + data:post.id'> <data:post.body/> </div> <script type='text/javascript'> createSummaryAndThumb(&quot;summary<data:post.id/>&quot;); </script> <div style='clear: both;'/> <span class='rmlink' style='font-weight:bold;padding:5px;float:right;text-align:right;'><a expr:href='data:post.url' >Read more ... </a></span> </b:if> </b:if>
Notes:

1. You can change the text in red from Read More to "Continue Reading", "Read Full Post" or anything you like.
   
2. The first image in each post is used as a thumbnail.Try to have the first image in your posts as close to square as possible, so they work well when used as thumbnails on your home page.Images that are rectangular, for example, will appear distorted when they are re-sized.

Step 6.Click Pre-view if the preview loads correctly, then proceed to step 7,if not,click ‘Remove all changes 'and try again.
Step 7. Finally Save Your Template.
Now all your posts including all archived posts will now be displayed with a summary and ‘read more’ on your home page, labels pages and archive pages.
See the original article at http://www.spiceupyourblog.com/2011/03/blogger-read-more-thumbnail-jump-break.html
Please leave a comment and share where you used this code,so others can admire your handi-work!
Suzanne

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